Wednesday, December 16, 2009

Who do we trust ?

The search strategies are very different within Europe: while in the United Kingdom, Germany, Italy, people are looking for info on a concept or topic, in France they would first trust ... a media brand.

In France the top 3 searches are: Le Monde, Figaro and TF1 (the three big media groups!)
In the rest of Europe it is: Michael Jackson, Obama and the Swine Flu.

This shows clearly that in France people trust their media groups. What about the other countries who do they trust and what is the future of their media groups?

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