Tuesday, December 15, 2009

Online Media - New generation of electronic readers

Five of the world’s (US) biggest publishers are preparing to launch a joint venture this week aimed at regaining control of their content on the new generation of online reading devices.

These 5 majors have decided to build their own digital newsstand. Cosmopolitan, Time, Vogue, Vanity Fair and The Wall Street Journal and many other titles and will soon be available online from a common portal where it will be possible to purchase an item, a copy or even subscribe to a magazine in its printed or virtual. Online purchases can then be read regardless of the medium of reading (electronic book, cell phone or computer). Ultimately, this service should allow the reading of books, comics and even blogs.

Will the new platform be the new standard for news content as iTune is for music. This at least is the bet of John Squires, Executive Vice President and Digital Futurist for Time, Inc.

The content will be formatted for use on the iPhone, BlackBerry and other digital devices as Apple Tablets. The new solution will create a shopping experience that people are already familiar with – “a store where you can buy new and distinct iterations of The New Yorker or Time. Print magazines will also be for sale.”

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