Wednesday, October 7, 2009

10 guiding principles for the Assembled Web

1. You should always be thinking multi-site, multi-interface, multi-project.

2. Success on the web is no longer . . . about driving traffic to your site, or keeping eyeballs there once they arrive.

3. Your brand is not what you say it is, but what . . . the Internet says it is.

4. Design is critical, and design is not about pretty shiny objects.

5. The internet itself, like the *nix operating systems on which it (almost entirely) runs, is a set of small pieces loosely joined.

6. The difference between “behind the firewall” and “out in the cloud” is trending toward zero.

7. There is no defensible reason to invent a proprietary standard wherever an open standard exists.

8. Working in isolation from the rest of the internet is inherently limiting and dangerous.

9. Consumer Technology is beating Enterprise IT, and soundly.

10. Small incremental releases are essential.

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