Magento in Switzerland

Magento is a very promising, and rapidly growing Open Source e-commerce solution. Its incredible flexibility and control over content, functionality, and visual aspects guarantees a unique user experience that is beneficial to both visitors and from an online store management point of view.
In addition Varien offers commercial support for Magento. Varien is a US based company with a R&D center in Ukraine. But what about Magento in Switzerland?

This post is listing a few Swiss Magento references and Partners.

The main Magento partners in Switzerland are: Unic and Cross Agency. Other companies present in Switzerland are Magento partners as SQLI and Optaros. Some small player as WnG and dotBase have some Magento experience. You will also find few freelancer with some strong experience (contact me if you are looking for some).

I was not able to find many Swiss Magento references:
1. Korean and Russian eShop of Nespresso (by Cross Agency)
2. German site of QCNS Fribourg (by Optaros)
3. Wander-Ovomaltine (by Unic)
4. Vinome (by WnG)

I will try to update this list as soon as possible, keep tuned and checkout Magento Forum

To get more information on Magento contact Open Web Technology the Magento Partener

Who do we trust ?

The search strategies are very different within Europe: while in the United Kingdom, Germany, Italy, people are looking for info on a concept or topic, in France they would first trust ... a media brand.

In France the top 3 searches are: Le Monde, Figaro and TF1 (the three big media groups!)
In the rest of Europe it is: Michael Jackson, Obama and the Swine Flu.

This shows clearly that in France people trust their media groups. What about the other countries who do they trust and what is the future of their media groups?

Online Media - New generation of electronic readers

Five of the world’s (US) biggest publishers are preparing to launch a joint venture this week aimed at regaining control of their content on the new generation of online reading devices.

These 5 majors have decided to build their own digital newsstand. Cosmopolitan, Time, Vogue, Vanity Fair and The Wall Street Journal and many other titles and will soon be available online from a common portal where it will be possible to purchase an item, a copy or even subscribe to a magazine in its printed or virtual. Online purchases can then be read regardless of the medium of reading (electronic book, cell phone or computer). Ultimately, this service should allow the reading of books, comics and even blogs.

Will the new platform be the new standard for news content as iTune is for music. This at least is the bet of John Squires, Executive Vice President and Digital Futurist for Time, Inc.

The content will be formatted for use on the iPhone, BlackBerry and other digital devices as Apple Tablets. The new solution will create a shopping experience that people are already familiar with – “a store where you can buy new and distinct iterations of The New Yorker or Time. Print magazines will also be for sale.”

What is your digital footprint?

It's no longer enough to think of your websites as destinations - you've got to think of the myriad of ways of getting your products, services, and content in front of users - where they are.

Individuals want to determine where, when and in what format they interact with your company. Until now, companies have been forced to take a custom, create once-use once approach for each microsite, iphone app, Facebook app, flash tool, rich media ad, widget, etc. This is a costly approach to create, cumbersome to manage and makes it very challenging to capture engagement level analytics and conduct A/B and multi-variate testing in-market.